Just Black
 is visual production company that specializes in custom apparel, marketing materials, and cultural creative direction primarily for Non-Profits and community based organizations.
Our mission is to empower and uplift the diverse community of Black and Brown people worldwide.
Centering the beauty and pride of being "just Black" as a culture in and of itself,
we strive to promote diversity and inclusion in every aspects of our work. We use our platform to showcase the limitless potential and strength of
our people.

La Familia

Dante Alston

Ceo/Founder

Earned a BA in Africana World Studies w/ a concentration in Social Justice and Community Development and Sociology

Cherrish Hudgins

Administrative Director

Earned a BA in Speech Pathology, Minor in Psychology and Africana-World Studies

Tyrique Alston

Education and Research Facilator

Earned a BS in Physics with a minor in Mathematics. Top of my class.



"Add Some Pepper to the Salt" ~ Eugene Coard

Just Black Productions began as a dream. I spent countless summers watching my Grandfather at the race track, live as history by being the Crew Chief of the first African American racing team for the U.S and how much it embodied the beauty of being "Just Black".  I was in my 3rd attempt at a Bachelors degree, with my two best friends in an apartment in Paterson, NJ, with a paper, pencil, and untampered creativity. With inspiration from my major in Africana World Studies, I created Just Black Productions in August 2021. I started off with a heat press and the thriving and harmonious Black culture at William Paterson University. With my first event being "Welcome Black", I printed t-shirts for all my peers to wear. From there, my dream took off. I began printing shirts for multiple events on campus and working with photographers and videographers to capture the unforgettable moments of my college career. In Summer 2023, not only did I graduate college but I graduated to better connections, opportunities, equipment, and success. I am the proud owner of an automatic heat press, a screen press and embroidery machine. Just Black Productions has successfully issued a 3 month social media management project with a local non-profit, documented over 100 community events for the Trenton Community Street Team, and supplied custom apparel for Black businesses centered around community, art, and education. With our services, Just Black will continue to empower communities to stand out and "Add more pepper to the salt".


Brands That Trusted Us

We believe

In a world of negative Black images, we wanted to provide positive

Black images. In a world that said Blacks can do so few things we

wanted to say they could do everything.


John H. Johnson, Succeeding against The Odds, 1989

Share by: